Three the reason why analysts view Google’s delayed cookie change as excellent news for advert tech shares

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The brand of Google Chrome proven on a smartphone.

Thomas Trutschel | Photothek through Getty Photographs

Google mentioned Thursday it was pushing back its timeline to kill third-party monitoring cookies, sending advert tech shares flying. Although the change continues to be slated to occur in 2023, analysts say extra time is a constructive for gamers like The Trade Desk and Criteo.