Sports activities agent Wealthy Paul joins former Nike execs to begin advertising and marketing company Undertake

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Sports activities agent Wealthy Paul appears to be like on after the sport between the Miami Warmth and the Charlotte Hornets at American Airways Enviornment on March 11, 2020 in Miami, Florida.

Michael Reaves | Getty Photos

Rich Paul, the sports activities agent greatest identified for representing NBA star LeBron James, has joined former Nike executives to begin a minority-owned advertising and marketing and artistic company named Undertake.

The agency goals to assist corporations within the sports activities and wellness business broaden their audiences by model advertising and marketing. Among the many Nike alumni partnering with Paul is David Creech, who led product and model design for the shoe vendor and Michael Jordan‘s firm.

Creech advised CNBC Undertake will give attention to model constructing in order that corporations can higher relate to athletes and shoppers. Undertake will cost an agency-marketing charge for his or her providers.

“There’s this chance we imagine that exists within the sports activities and wellness area that we are able to are available in, determine and uncover market alternatives,” Creech advised CNBC in an interview.

Creech has labored on branding for athletes together with Tiger Woods, James, and Kobe Bryant. He’ll lead the design, model, and product division at Undertake. Nicole Graham, who served as vp of worldwide model advertising and marketing at Nike, will head technique and model, and Josh Moore, one other Nike veteran, will oversee digital and design.

David Creech, co-founder of selling company Undertake.

Supply: Undertake