Ford formally unveilied the brand new electrical F-150 Lightning pickup on Could 19, 2021 at its world headquarters in Dearborn, Mich.
Michael Wayland / CNBC
DETROIT – If anybody doubted the significance of the electrical Ford F-150 Lightning to Ford Motor, they should not after the automobile’s theatrical debut on the automaker’s world headquarters this week in Michigan.
Ford turned its 12-story residence – referred to as the “Glass Home” for its boxy, glass-clad fashionable design – right into a 64,000 square-foot projection display for the automobile’s official unveiling Wednesday evening. It was an over-the-top presentation that spoke to the significance of the vehicle and Ford’s pickup truck franchise, which hauls within the lion’s share of the corporate’s earnings.
Ford Chairman Invoice Ford referred to as it a “defining second” and “historic day” for the corporate. Ford CEO Jim Farley stated it was a “second of super delight” and could be check whether or not mainstream People truly want electric vehicles.
Ford did the whole lot it may to make the automobile interesting to pickup truck prospects – from its price to functionality and design. It additionally added some stunning options that might not be potential with a gas-powered automobile equivalent to an infinite entrance trunk, or frunk, and the power to energy a home for days.
Here is extra on these options in addition to different issues to know concerning the truck.
The pickup resembles the automaker’s present F-150 however consists of new inside and exterior options. It is powered by two electrical motors and a battery pack as an alternative of a standard fuel engine. Will probably be provided in two battery choices with focused ranges of 230 miles or 300 miles, Ford stated.
The design and performance of the F-150 Lightning pickup is supposed to be a truck, “not a science experiment,” based on Linda Zhang, chief engineer of the automobile.
A promotional shot of Tesla’s Cybertruck.
Taking a jab at Tesla’s Cybertruck design, Jasen Turnbull, advertising and marketing supervisor for the Lightning, put it a unique approach: “Our prospects instructed us they need one thing fashionable and superior, however didn’t need their truck to appear like a doorstop or a spaceship,” he stated. “They wished one thing distinct however not completely different.”
Tesla’s upcoming Cybertruck has a singular and polarizing design that was impressed by the movies “Blade Runner” and “The Spy Who Cherished Me.”
The F-150 Lightning is offered with 11 outlet plugs, together with 4 within the frunk and one 240-volt within the pickup field for heavy-duty tools. Utilizing the automobile’s battery, the truck additionally works as an electrical generator. Relying on the quantity of electrical energy being drawn, it may power a house for as much as 10 days, Ford stated.
Ford is partnering with photo voltaic firm Sunrun to supply an at-home EV charger and an inverter that might routinely draw energy from the truck when it is plugged in — sufficient to energy a complete residence or sure vital merchandise throughout an influence outage. They’re going to additionally supply photo voltaic set up for house owners.
A present hybrid electric-gas mannequin of the 2021 F-150 additionally options an electrical generator however not the extent of energy of the EV model.
The F-150 Lightning is estimated at as much as 563 horsepower and 775 pound ft of torque — about 130 horsepower and 200 pound ft of torque greater than the top-rated model with an engine.
The Lightning additionally boasts a large entrance truck, or frunk.
The frunk, positioned the place the engine would usually be, is exclusive because the automobile’s grille is built-in into the hood. It creates an open, flat space that is simpler to load and unload than a bin-type frunk discovered on most EVs. It provides 14.1 sq. cubic ft of secured storage for dry or moist gadgets. For the latter, it additionally includes a drain on the backside.
2022 Ford F-150 Lightning
“I wish to say it is frunking superior,” stated Nancy Reppenhagen, Ford supervisor of world characteristic course of who led growth of the frunk. For tailgating, she stated it may very well be used as a cooler, desk or stand for a big flat display TV.
The frunk additionally options 4 110-volt outlet plugs and two USB ports for charging. It’s designed to retailer as much as 400 kilos.
The automobile’s worth, very like the normal F-150, has a large bandwidth. Ford stated a work-oriented model of the truck will begin at $39,974. Extra consumer-centric fashions will begin at $52,974 and high out at round $90,000.
The “74” on the finish of the value has a hidden that means, a Ford spokesman instructed CNBC. It is a nod to the 74th anniversary the the Ford F-Collection in 2022, which is the primary model-year of the F-150 Lightning.
Ford stated the automobile shall be worthwhile, nonetheless executives declined to remark whether or not each mannequin would generate income.
It’s anticipated to be one of many first mainstream electrical pickups, if not the primary, when it arrives in seller showrooms by mid-2022.
Ford took greater than 44,500 reservations for its new electrical F-150 Lightning pickup lower than 48 hours after its official debut, CEO Jim Farley tweeted Friday morning.
“The response has been nice,” Farley stated throughout an interview Thursday on CNBC’s “Squawk Box.”
Ford’s robust reservations for the F-150 Lightning usually are not distinctive. Two days after unveiling the Tesla Cybertruck in November 2019, CEO Elon Musk tweeted that the corporate had taken 146,000 reservations for the metal trapezoid-shaped pickup.
The automaker is taking refundable $100 reservations for the F-150 Lightning on its web site.