A compelling headline has an “engagement hook” that alerts the story’s subject with out gifting away your complete story. Utilizing headlines from Day by day Kos, Hayden described what constitutes a strong headline and the way this differs from clickbait that over-promises or misrepresents your story. She gave an instance from a 2015 story of hers that arrange the story’s premise with out revealing the small print, thus attractive readers to click on via to share within the schadenfreude: “GOP congresswoman gets surprise on Facebook after asking constituents for Obamacare horror stories.” Examine that to MSNBC’s headline for a similar story: “McMorris Rogers gets an earful on ACA.”
Don’t be in a rush, Hayden advises. Take time to consider what the story’s core message is to readers, then write a number of headline variations for every story with out making an attempt to craft an ideal headline the primary time. Maybe you possibly can rope in family and friends for his or her opinions. DK headlines usually come from group brainstorming periods the place folks bounce concepts off one another and refine the headline.
DK employees writers put together 5 to 10 headlines for every story earlier than deciding on one which grabs probably the most engagement. “You’ll know once you hit the suitable one,” Hayden asserts. “It’s not at all times fairly, however every headline concept results in one other till we get that slam dunk concept that stands out.”
Just a few weeks in the past, I noticed after publication that the headline for my rescue roundup version misrepresented the core message. Right here is my preliminary headline: “Neighborhood Highlight: Via Day by day Kos’ many metamorphoses, Rescue Rangers have seen all of it.” That story primarily mentioned the completely different entrance pages over time and the Neighborhood’s heated response to every change, though I additionally talked about that we’ve been rescuing tales since DK’s early years. So, I modified the headline’s emphasis: “Community Spotlight: Tuning in to Daily Kos’ many metamorphoses.” The improved headline additionally complemented the lead picture to snag readers’ consideration, one other subject lined within the workshop.
Hayden supplied a number of extra pointers and examples.
Don’t at all times identify names. Readers could not acknowledge the particular person’s identify however will know their position. For instance, don’t identify Tate Reeves, as a substitute use his title, Mississippi governor. Examine the headline used initially—“What occurs once you ask Gov. Reeves his plan to fight COVID-19? You get a legislative calendar”—to the ultimate selection—“Watch Mississippi governor give the oddest defense for his COVID-19 incompetency.”
Write as if readers are new to the neighborhood and web site. Don’t use inside jokes or nicknames—assuming folks know them is a turn-off for brand new readers and makes folks hesitant to leap in and become involved.
Keep away from ableist language (loopy, silly, lame, fool, and so on). They don’t belong within the headline or within the story.
Be playful but correct, have some enjoyable with the headline. Day by day Kos isn’t the stuffy conventional media; it’s okay to interrupt the principles, however don’t embody profanity within the title as that will get DK blocked by engines like google. Right here’s how DK launched one subject: “Fox News’ Lou Dobbs tries to rally Trump support with online poll—FAILS hilariously.” In distinction, right here’s The Hill’s headline for a similar story: “Lou Dobbs Twitter ballot backfires after most vote in opposition to Trump firing Mueller.”
Right here’s some bonus data that wasn’t lined within the workshop, name it lagniappe—the official Day by day Kos headline fashion. For the blurbs, I edit the headlines of all rescued tales to convey them into alignment with DK fashion.
Capitalize solely the primary letter of the primary phrase, correct nouns, and, after a colon, the primary letter of the primary phrase
For quotations in headlines, use single ‘quote’ marks not “double.”
No interval on the finish of headlines. If it’s a two-sentence headline, put a interval solely on the finish of the primary.
You could find extra ideas and pointers within the story writing workshop video: storytelling fundamentals, discovering your subject, and structuring the story by Managing Editor of Neighborhood Content material Jessica Sutherland; the affect of publishing on DK together with examples from Content material Strategist Cara Zelaya; and Hayden’s part on higher engagement via sturdy headlines and pictures. And Writer Religion Gardner moderated the workshop, kicking it off with information concerning the tales DK publishes—56,511 tales from Jan. 2020 via August 2021—and feedback—5,864,404.
It may be formidable to launch your story right into a stream of others that features skilled employees writers. However metrics show that a number of the hottest and broadly shared tales have come from the Neighborhood, and so they aren’t all one sentence plus a viral tweet swiftly tossed collectively and widespread due to a blue-check persona’s zinger.
Take time to form your story, devise an enticing headline—AND HAVE FUN.
11 STORIES rescued FROM 1 PM PDT FRIDAY, Sept. 24 to 1 PM PDT Friday, October 1, 2021
Our rescued tales this week embody one Rescued to Advisable, two by the identical writer, and a primary rescue for an additional writer.
Neighborhood Highlight’s mission is to make sure that the best stories from the Day by day Kos Neighborhood aren’t missed. We encourage members who write wonderful tales with unique views to maintain writing by selling work that isn’t receiving sufficient consideration. We additional assist a wholesome Neighborhood by not rescuing subjects and particular tales designed to impress bitter remark battles, though we relish sturdy arguments introduced pretty and backed up by credible sources.
Excellent news: You don’t have to look to seek out our rescued tales! The nightly Information Roundup, an Open Thread printed six days every week at 7:30 PM PDT, contains hyperlinks to every day’s rescued tales.
Reminder: The numbers in parentheses after every writer’s identify point out the yr they joined Day by day Kos, what number of tales they’ve printed, and what number of we’ve rescued.
Greenandblue praises The Social Dilemma documentary whereas detailing the way it falls brief by failing to put social networking in historic context. Whereas the film additionally fails to query capitalism, even worse is the both-sidesing. “They discuss fact and information like they’re wispy fogs of indecipherable symbology which can be interpreted equally effectively throughout our political spectrum.” By failing to acknowledge that one aspect is making an attempt to heal the nation and the opposite is actively making an attempt to cease that therapeutic, the film performs into and even exacerbates the present divisions in our society.
The writer presents an in-depth take a look at the dynamic between Democrats and Republicans in Oregon, the place Democrats management the redistricting course of. Regardless of this benefit, nonetheless, the Republicans have stonewalled repeatedly, denying Democrats the quorum wanted to maneuver ahead. Not too long ago, when the Republicans refused to barter, the speaker eliminated them from the committee. The Democrats drew up a map providing a 4-2 break up, and the Republicans rejected it! “Assuming they don’t come again by the top of the day Monday, they may have ended their skill to take part, and price themselves a Congressional seat and a few legislative seats, JUST for the advantage of crying crocodile tears and shouting the fiction that Oregon Democrats are too partisan.”
Pennsylvania Supreme Court and other judicial elections by deadpan (2014-52-?)
Supreme, commonwealth, and superior courts all have elections this yr. Deadpan explains the open positions, candidates, and voter demographics for every election. “We noticed final fall the significance of getting pro-democracy judges. … In PA, a Trumpy decide on our second-most-powerful court docket, Patricia McCullough, agreed with the fascistic lawsuits that mail-in voting is unconstitutional and tried to dam certification of the election. However as a result of the PA Supreme Courtroom is run by pro-democracy judges, she was swiftly overruled and the election licensed.”
El Niño and La Niña happen because of “large-scale wind circulation” within the Pacific Ocean “known as the Walker circulation.” Agramante explains how this “cycle of wind and ocean temperatures” impacts seasonal temperatures and rainfall, significantly within the western U.S.
365 Days of Climate Awareness 47: Physical properties of ocean water by agramante (2009-62-7) Second story rescued this week
“Water is … simply so necessary. The fundamentals by no means cease mattering.” On this story, the writer explains how salinity pertains to conductivity and the way that differs throughout Earth’s oceans. “One of the vital primary instruments for oceanographers is the CTD, brief for Conductivity-Temperature-Depth. In analysis, the CTD is used to deduce density. In utilized science it’s used extra usually to find out the pace of sound in water, to be used in acoustical functions. Electrical conductivity is measured as a proxy for salinity.”
Some dissent on the WaPo op-ed, ‘Solar Energy’s Luster Dims in Rural Ohio’ by Gary Abernathy by Rory PNG (2021-3-2) Rescued to Advisable
Utilizing an argument/dissent format, Rory PNG dissects a pro-fossil gas essay to determine the fallacies and straw man logic failures in 10 rah-rah coal and oil arguments. “Argument #7: what if photo voltaic PV decreases property values? What in the event that they make the land poisonous for future crops? Dissent: [grits teeth and resolves to play nice] Right here we actually begin to get into the weeds of actually dangerous religion arguments. That is nearly as absurd as if the writer requested ‘what if the photo voltaic makes folks flip communist?’ Sigh.”
Friday Night Beer Blog: Sampling the brews, food, and scenery of the European Alps by pines of rome (2016-5-1) First rescue
Half travelogue and half beer weblog, pines of rome shares a visit to the Alps of Germany, Austria, Italy, and Switzerland and native beers encountered within the wild. “I’m primarily an outdoor particular person, with explicit curiosity in mountain and lake nation. The vast majority of this diary will present outdoor surroundings and small cities alongside the way in which, with their culinary and beverage samplings.”
Since final yr was a census yr, 2021 is a redistricting yr. Populations transfer round, altering the composition of legislative districts, which implies reconfiguring boundaries. Alonso del Arte describes the method of utilizing DistrictBuilder to attract a map that meets the authorized requirement for equal inhabitants and contiguity, plus 4 non-obligatory metrics. After going via the redesign course of with readers, he concludes that it “is a reasonably good software for giving unusual residents an concept of what kind of issues go into redistricting.”
A private story about how figuring out with the Cleveland Indians helped Mitch D survive a tough childhood. “I grew up on a farm in Missouri with household, associates and neighbors being diehard St. Louis Cardinal baseball followers … I worshiped a workforce that, again within the Fifties, have been nearly at all times within the gutter. I nonetheless keep in mind a classmate chiding me for selecting a ‘dropping workforce named after a loser race.’ I instructed him I wished to assist the underdogs however nothing might be farther from the reality. The Cleveland Indians have been my heroes, as a result of unbeknownst to them (or anybody else for that matter), I belonged to their tribe.”
The writer begins by noting he needs this e book have been required studying in highschool, and continues with a synopsis of the novel and characters and reward for the writing. “This e book is full of lavishly written sentences that embody every kind of interval language, in addition to nautical phrases and slang from many alternative sub-cultures.” Theaccidentalrabbi additionally finds parallels with what’s taking place within the U.S. proper now. “I used to be practically knocked out of my chair by a passage wherein the captain of the Republic, the ‘ruthless and comically bigoted’ Ebenezer Falcon, describes his worry of what may turn into of America if white supremacy and institutionalized racism lose management of the nation.”
Utilizing the novel and film Massive Fish, whose subtitle, “a ‘novel of mythic proportions,’ didn’t oversell,” vjr7121 imagines the story as “an allegory for the American journey—who we actually are and what acquired us up to now.” Outlandish tales instructed by a father within the novel remind vjr7121 of “the story of America from its founding … outlandish guarantees which can be so onerous to maintain as a result of they’re so valued and past our present understandings. Ours is a historical past made up of such guarantees which have but to be stored. A lot of what has been written about us has been massaged and elaborated whereas our shortcomings are trivialized or deferred. It’s what we do with unkept guarantees.”
COMMUNITY SPOTLIGHT is devoted to discovering nice writing by neighborhood members that isn’t getting the visibility it deserves.
An version of our rescue roundup publishes each Saturday at 6 p.m. ET (3 p.m. PT) to the Latest Neighborhood Tales part and to the entrance web page at 9:30 p.m. ET (7:30 p.m. PT).